An often overlooked aspect of a marketing campaign is the design. Especially when it comes to email marketing, email template design is a crucial cornerstone of the entire email campaign itself as it is the only visual representation that the customer sees to form a perception about a) your email and whether it is worth their time and b) your company overall. Email template service is currently being provided by a plethora of firms but you need to ensure that behind each template design, there is a proven logic and reasoning and that is where we come in. Let’s talk details.
The task of email template creation needs to be given to an individual or team that not only can make effective templates, but also has extensive experience within the email marketing realm, empowering them with the knowledge of what works and what doesn’t. In other words, not all templates are created equal. Hence, you need to ensure assign this seemingly simply but actually monumental task to an individual or team that knows precisely how to have the email be opened and more importantly, an action performed once that email has been opened.
Take a look at your previous newsletter email templates that you’ve sent out and ask yourself basic questions: Which campaign outperformed the rest? Was it the content, design or a combination of both that led to this increase? Once you’ve answered these questions, you will have a much better idea of the kind of content and design that resonates with your unique audience. If you want to take a step beyond, then comprehensively analyze your competitors and the kinds of email campaigns they are sending out to their consumer base and you will get an even better and much more focused idea of exactly where you should direct your efforts.
Month-on-month, we continuously refine our processes and keep tailoring them to you as we learn and understand your specific business and offerings even further. What can you expect? Nothing, but the best. Get in touch today and we’ll commence our work on creating an email template that’s perfect for you.
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