Once your social media is up and running, you need to decide high-quality campaigns you can run on a daily, weekly, quarterly and annual basis. These campaigns always have a specific purpose behind them – be it brand building, traffic to website, customer engagement or generation of leads. Consistent campaigns show customers your company’s consistency. Designing high-quality campaigns takes time, effort and multiple revisions upon detailed analysis to get the best results possible.
Once you have segmented your audience, the next step is to craft separate messages catering to each segmented group, while simultaneously maintaining the broader campaign idea you want to disseminate to your audience. Effective and efficient social media campaign management will empower you with the knowledge of what works and what doesn’t, enabling you to refine future strategies accordingly.
Hence, you need to constantly revisit the relevancy of the overarching message that you are showcasing as a representation of your brand. Your message also dictates your personality – for example, you cannot be a finance-based entity and have too much of a laid back brand personality as the financial industry is the most difficult to inspire trust for in the minds of its consumers, hence the message and personality needs to be serious, honest and transparent. Similarly, depending on your unique industry, special needs of the business and external environments, you will need to craft a message accordingly and keep revisiting it not only to ensure its relevancy, but also that it is still the core message your company is showcasing in its behavior.
We are ready here to humanize your social media presence through our specialized services and to work alongside you to ensure your company becomes the brand it deserves to be. Are you ready as well?
Chauffeur service for air crew members.
Your online gift sharing app.
Gamifying the store discount model.
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200% Increase in social media engagement rate in 6 months.
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95% new website visitors and 64% conversion rate increase over 1 year.