Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is one of the most tangible forms of digital marketing. This method is primarily used to place digital ads on search engines and publishers’ websites. This form of advertising is primarily used to bring about an immediate return on investment and allow instant visibility at the top of search results. Although there are a multitude of benefits of PPC, a business manager must be smart when selecting a pay per click management company as there are a lot of technicalities that need to be observed in order to plan and execute an effective PPC campaign.

PPC at PNC

PNC Solutions’ pay per click services are designed to get the most bang for your buck. Of course, our ultimate aim is to get you that very top spot in Google search results with smart and well-researched Adwords’ campaigns. However, in addition to getting that coveted top spot, our keyword research, ad copies and landing pages are designed to maximize your lead generation with the optimal cost per click. Our PPC team consists of industry experts with years of experience running PPC campaigns for businesses in a variety of industries. Our streamlined process makes every campaign we design more efficient.

We begin by analyzing our clients’ current campaigns to gauge their PPC performance. Our team conducts a comprehensive analysis of the existing campaign in order to optimize the performance. Through A/B testing, we pinpoint the area(s) that need(s) improvement. However, this audit often helps us determine whether we need to develop your PPC campaign from scratch.

Regardless of the number of clicks that land on your website, your lead generation will not be effective unless your landing page is optimized for leads and conversions. This means that your landing page content, load-speed, design and placement of CTA’s (Call-to-Actions) should be up to industry standards. PNC Solutions’ team of marketers and design experts optimize your landing page to ensure a smooth user experience, as well as engaging content and offerings to entice your audience to become potential customers.
Determining the right mix of keywords to target is one of the fundamental steps of developing a pay-per-click advertising campaign. We find out the most searched for keywords in your industry to ensure that your ad copies gain the desired traction. Similarly, our keyword research methods try to find cost-saving alternatives to help you run a highly cost-effective campaign that fully achieves your purpose as well.

Why Work With Us?

PNC Solutions has a proven track record of crafting PPC campaigns that not only deliver our clients’ end goals, but also does so on a limited budget. We have worked in a multitude of different industries that has enabled our R & D department with vastly diversified knowledge on exactly what works and what doesn’t in the digital space.

We start off with intimating ourselves with your brand fully – that entails understanding your competition, your industry, your business model and your brand. Once we have understood the picture fully, we will get to work on creating a campaign that prioritizes your business objectives and exactly what you hope to achieve through PPC advertising.

Our next step is to create distinct buyer personas that identify the segments of your audience we will be advertising to. These are broken down in terms of your priorities – be it consumer behavior, their demographics, geographical locations, occupation or a combination of the stated factors. Following segmentation, tailored messages for each segment will be created with a heavy emphasis on the prioritized goal for that specific segment. Every month will wrap up with detailed reports on how many leads we generated for your business, along with the tangible value we brought to the table. If this seems like a service you need for your business, get in touch with us today!

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