Landing Page Optimization
Landing page optimization falls under the larger umbrella of conversion rate optimization and both services work towards a common goals: increasing conversions. Landing page optimization specifically entails enhancing elements on a website to improve its conversion rate. Utilizing methods such as A/B testing, various aspects of a website are changed and tested to ensure the conversion goals of the specific landing page are fulfilled comprehensively. The main goal of an effective landing page is to either generate sales or capture leads. Are your landing pages currently achieving that purpose for you? If that is not the case, you may want to consider contracting a third-party to make sure your landing page is as optimized as it possibly can be. Let’s get into the details of what landing page optimization services entail and how any business with a website can benefit exponentially from availing the service.
Start by understanding your traffic sources and how they generally behave. Classification of your traffic sources behaviorally will empower you to craft tailored messages to cater to their unique needs. After segmenting your users, you need to make a clear value proposition to them. Visitors looking for a specific offering may be deterred from your website (or worse, go to your competitor!) and you need to ensure they find what they need on your website. Remember, there is a reason they will click on your ad. It’s your job to ensure that there is a clear connection between what your ad copy says and what your landing page offers.
We have helped various organizations from a multitude of industries multiply their revenues through our in-depth PPC management services. A crucial component that we work on, as part of our overall process of optimizing PPC campaigns, is your landing page experience. Once we are through, you can confidently expect tangible returns on your website. So what are you waiting for? Let’s optimize your landing pages!
Chauffeur service for air crew members.
Your online gift sharing app.
Gamifying the store discount model.
110% INCREASE IN REVENUE OVER 2 YEARS.
200% Increase in social media engagement rate in 6 months.
1000+ keywords ranked for location searches over 2 years.
200% increase in revenue and 181% increase in web traffic over 2 years.
95% new website visitors and 64% conversion rate increase over 1 year.