Email Database Development
You know your target audience, you have identified how they should be segmented, you’ve created specific messages catering to each segment in your audience – but you’re still missing the most crucial ingredient: a database of potential customers to reach out to. The database cannot just be any random list of email addresses – it needs to fall exactly within your funnel, i.e. your audience, its segments and the relevant messages applicable to them. Your email database, hence, needs to be exactly relevant to you to maximize the chances of a successful email campaign that actually yields results. How do you go on about such a feat? Let’s talk about it.
Another disturbing fact about such lists is that they often contain email addresses that are no longer valid. Spam filtering companies deploy softwares that turn such email addresses into spam detectors – an inactive email address that consistently receives traffic becomes a red alert. Instead of returning the email, these email addresses keep the email and instead identify the senders as spammers. Furthermore, such incidents can have a lasting detrimental impact on your online reputation, your IP, and your company’s prestige overall. Your best avenue? Create your own, customized and reliable list.
An additional effective step to take is to develop multiple assets through which people can subscribe to you - in the form of newsletters, e-books, whitepapers, and forums. Creating as wide a net as you can will allow you to cover multiple ends and ensure diversity in your email database. The fact that these individuals are interested and are opting in to receive information and promotions from you is a positive sign in the journey to fully developing your email list.
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Your online gift sharing app.
Gamifying the store discount model.
110% INCREASE IN REVENUE OVER 2 YEARS.
200% Increase in social media engagement rate in 6 months.
1000+ keywords ranked for location searches over 2 years.
200% increase in revenue and 181% increase in web traffic over 2 years.
95% new website visitors and 64% conversion rate increase over 1 year.