An initial step in running successful email marketing campaigns is identifying and categorizing your customers through detailed customer segmentation analysis. There are some pertinent questions that need to be asked including, but not limited to: what behaviors are you targeting? Do you have an age bracket in your target audience? Any specific occupation or industry you want to reach out to? Is there any geographical location you want to target for segmentation? These are just some questions that will enhance any email marketing campaign that you decide to run for your business. Let’s delve more into the details.
Once we have created multiple segments for you, we develop relevant messages for each segment that we then deploy through our email campaigns. Upon extensive A/B testing of each segmented campaign, the processes of refining messages, adding/subtracting segments, and analysis of the success of each campaign are continuous and on-going. Each campaign is directly tied to your ROI to ensure that your hard earned money is spent at the right avenues and is fulfilling your end goal: be it greater awareness, increased sales or more leads.
At PNC Solutions, you deal with email marketing experts that not only know comprehensively what they are doing, but also have proven prior experience of success. We’ve built brands around ideas, and we can do the same for you. Ready to begin?
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