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You may have heard about the importance of SEO backlinks, but do you know how big of a deal they really are? Said backlinks could be the difference between life and death for your website.

By failing to get enough high quality backlinks your conversion rates may suffer greatly. But how do backlinks actually boost conversion rates? What is the connection between the two? To find out, read on.

Builds Authority

With SEO backlinks you find it a lot easier build the authority of your brand. Think of it this way, if you are associated to a trusted business, internet users trust you automatically.

Basically, if you are associated with pages of high authority, your pages are of high authority as well. Viewers are comfortable on your pages knowing they are associated with high ranking pages. Eventually, it leads to an increase in traffic with better conversion rates.

Search engines are not the only ones that rank your pages highly, as internet users do the same too.

Builds your Brand

If it is not obvious enough already, backlinks build your brand. If you want your brand to be known, then indulge in SEO backlinks more than ever before.

To achieve this you need to have your brand associated with sites that offers interesting and unique content. It should be as such that every time a user comes across the content, they associate your brand with it automatically. This kind of association is necessary to build your brand in your field. In time, anything they see relevant to your field, they will think of your brand alone.

When a viewer comes across your brand name on the anchor text, it can work two ways: they may end up on your website when they click the link, and this kind of reinforcement ensures they will remember your brand later on.

Increases Traffic

Search engines direct 60% of traffic to websites, meaning their importance should not be undermined under any circumstances.

With SEO backlinks you have the great opportunity to direct as much traffic possible to your pages or websites. But this is only possible by placing backlinks strategically.

You can start by acquiring high quality links from renowned websites. The more traffic it receives, the better it is going to be for you in the long run. The purpose behind doing so is to tap into their potential clients.

Acquired backlinks allow visitors to refer to your page or site, which not only increase traffic, but sales as well. This traffic is referred to as referral traffic, because the visitors on your page are only there because of the main website that referred them to you.

By focusing on getting as many SEO backlinks as possible, you have a constant stream of referral traffic that is targeted. You get targeted traffic because only relevant clients interested in your product or service actually click the link. At the same time, you do not have to worry about dealing with visitors who are not interested in your product. You only get visitors that are more than likely to buy from you, which definitely increases conversions.

Creates New Relationships

One of the best things about SEO backlinks is that they allow you to create new relationships. This way you reach new clients which you may not have been able to reach before using traditional marketing strategies.

Agreed, search engines have a vital role to play in getting potential customers to reach you, but it is not the only way to make that possible. Backlinks make it possible for clients to interact and access marketers by clicking on links on websites and pages.

Visitors may be referred to your page or website through links on other pages. They may find the content interesting there, and so may do some follow up. This can be in the form of signing up to your newsletter or checking out your social media pages.

For more followers on your blog or social media, backlinks are of great use. You can get followers you have never interacted with before on social media sites.

High quality links that link back to your pages or websites make it easier for you to create new relationships with clients.

Promotes your Brand

Backlinks serve as a great way to promote your pages. SEO backlinks make it possible for you to get new visitors to your site, which may not have been possible before.

Websites promoting your page to potential visitors are a great way for people to view your content. Remember, no matter how great your content may be it is pointless if people are not directed to it. This is where SEO backlinks come in the picture as they get new visitors to your website by promoting it. If there is a backlink on a high quality website, you reach a larger audience.

All of this only works if you have a social media presence. Agreed, it may not affect the ranking of your backlinks, but they are necessary for interacting with your target audience and promotion.

To stay relevant, you need to be active and share constantly. Just make sure you do so while sharing information via backlinks.

Seeing how important SEO backlinks are for boosting conversion rates, there is absolutely no reason why you should integrate it into your marketing strategy. It is no longer an option, but a necessity if you wish to compete and stay relevant.

Of course, all of this only works if you play your cards right; which means you need to invest considerable time and effort to get the results you hope to achieve. However, if you feel as though you do not have the experience to pull this off on your own, you should hire an SEO agency to help you, although you need to make sure they are the absolute best for your business.