Marketers need to be at the top of their game in order to outdo the competition. Seeing how the industry is unforgiving, companies need to focus on acquiring sustainable and long-term sources of growth.
Of course you can always try different strategies, but not all of them work. If you do not have that kind of time or resources at your disposal, then you need to make the right decision every time, which is difficult to say the least. But that is the reality of marketing.
You can, however, simplify the entire process by looking at what other marketers do, and what they have accomplished. This way, you can invest your time and resources on marketing practices that actually make a difference.
If you do not know where to look and where to begin, then you are at the right place. The following blog contains 5 of the best marketing practices every marketer should use. To learn more about them, read on.
Update Old Content
When it comes to content, it may seem hard to stand out from the rest of the crowd, but it is not impossible. What is even more interesting is the fact that you do not need to create new and unique content each time to perform better. Sometimes, all it takes is to revisit and update old content.
By lifting older content, you get exceptional results. You can start by pointing out blogs that have not been viewed for quite some time. Sort them by topic and review each and every one of them to be able to determine which blogs can be merged with another post, require an update or are better off being trashed.
Your focus will be on creating evergreen content rather than short-lived blogs. This strategy can do wonders in the long run, but it requires time.
Workflow Optimization is Important
By finding new ways to collaborate, scaling successful ideas and connecting dots, you may achieve marketing success like never before. Eventually, you will be able to strike the right balance, which means you will be repeating certain key actions – and you may quite possibly rely on email and spreadsheets to remain organized.
There may come a point where you realize that the tiny things add up. Content marketing is not restricted to writing and publishing alone. Apart from planning and drafting create and unique topics, you need to take care of other factors like optimizing SEO, scheduling and working on social media platforms.
Every now and then, look at the bigger picture to map out the aforementioned steps to make sure your workflows keep make-work to a minimum.
By defining key processes, your employees will think and act creatively, which makes all the difference in the world for your business.
SEO is worth the Effort
This should not come as a surprise, but with search you can drive the maximum amount of traffic to your site. It is far more effective than social media, by 300% to be more specific.
Build an SEM/SEO plan involving integration of best practices for content placement, understanding search algorithms and deep analytics on complex terminologies for optimization of your search reach.
Make sure your team is sufficiently trained, or you have enlisted the services of trained SEO professionals for the best ROI. Track results and make changes to your plan along the way, since SEO is constantly evolving.
Benefit from Influencers
To boost your visibility and get the word out there on social media quickly, there is no better way to make that possible than benefitting from influencers. It is not necessary to stick to influencers that have millions of followers. At times, working with influencers with thousands of followers can do the trick.
To find the right influencer, find one that operates in your niche so that you target the right audience. It is not only about spreading your message, but in fact, spreading your message to the right target audience. If you can pull that off, then you can reach a considerably larger audience without investing too much.
Do keep in mind this will only work if you have your products and sales systems in place. If your offer is converting, and all your care about visibility, then this is the right strategy for you.
Assess your situation and reach out to different influencers and evaluate their pricing. Start small to see what actually works and then scale accordingly.
Always Use Accurate and Fresh Data
Your marketing campaign is only as successful as the data you have accumulated. Consider this: In a year, anywhere between 20-30% of email address become completely useless.
Enough emphasis cannot be placed on the fact that you need to vet collected data for inaccurate information, including syntax and typographical errors. You may even need to add relevant information where possible, like social handles, phone numbers and physical addresses. This way, you can make your data more responsive and precisely targeted.
These 5 marketing practices are just a few of many others that need to be taken into account for the best possible results. These practices will serve as starting points, but you will need to go out of your way to find more that best suit your business needs and requirements.
No matter what marketing practices you adopt, you will need to apply different strategies and tactics for each. They will also need sustaining support and nurturing, meaning you will need to do a considerable amount of homework beforehand.
Remember, when it comes to digital marketing, new techniques and tools will be introduced every year. To stay ahead of your competition, you will need to refine your digital marketing skills. If you feel as though you are lacking, or need assistance, do not hesitate from reaching out to a professional. It could very well be the difference between success and failure for your business.